Report reveals process, achievements of decade of Chinese brand building efforts

HANGZHOU, May 13 (Xinhua) — A report focusing on the process and achievements of China’s efforts in brand building over the past decade was released on Sunday.

The publication of this report was one of a series of activities at the 2024 World Brand Moganshan Conference which opened on Saturday in Deqing, east China’s Zhejiang Province.

The report includes a series of iconic success stories of outstanding Chinese companies, examples of successful Chinese industrial clusters, and exemplary cases of agricultural brands developed in the country, revealing the logic and patterns of excellent brand building and serving as a valuable reference and inspiration for brand building initiatives across various industries.

Conference participants said that there has been a significant transformation in the landscape and pattern of Chinese brand building over the past decade.

During this period, the institutional mechanisms for brand building were further improved while the internationalization of brand building made positive progress. In addition, a large number of Chinese brands with global competitiveness and influence are active abroad and making their presence felt on the world stage. This was the broad consensus among conference participants.

The conference was co-hosted by the brand work office of Xinhua News Agency and the website of China National Brand.  ■