Bringing Greece to the world: MSC cruises and marketing Greece join forces
Athens, Greece, 23 July 2026 – MSC Group’s Cruise Division, comprising MSC Cruises and Explora Journeys, has placed the international promotion of Greece at the heart of its strategy. Through a collaboration with Marketing Greece, MSC Cruises showcases the authentic experiences of Syros, Mykonos, and Santorini, capturing the unique character of each destination with the aim of inspiring international travelers and introducing them to the distinctive appeal of the Greek islands.
Through original audiovisual and digital content, featuring a contemporary aesthetic and a fresh perspective, MSC Cruises brings the identity of these three Greek destinations to life. The campaign highlights the stories and authentic experiences that showcase their rich cultural heritage, local gastronomy, stunning natural landscapes, and the unforgettable moments that the Aegean Sea generously offers every traveler.
In Syros, the spotlight falls on the island’s iconic landmarks, including the Apollo Theater, Ermoupolis Town Hall, the Historical Museum of Syros, and the Ermoupolis Textile Museum. The campaign also captures refreshing swims in the picturesque Vaporia district, wine-tasting experiences showcasing local grape varieties, and the traditional craft of making Syros loukoumi, the island’s signature sweet and one of its most distinctive culinary traditions.
Mykonos reveals its most authentic side through an exploration of nearby Delos, the UNESCO World Heritage Site, and a mosaic-making workshop inspired by the island’s rich ancient history. Visitors are also invited to experience life at a traditional farm in Ano Mera, where the island’s cultural heritage and gastronomic traditions come to life through tastings of local products and an introduction to Mykonos’ customs, traditions, and authentic way of life.
In Santorini, the spotlight is on the Tomato Industrial Museum, the medieval village of Emporio, the striking lunar landscape of Vlychada, the traditional craftsmanship behind the making of the tsabouna (the Cycladic bagpipe), and the island’s contemporary art galleries. Together, these experiences reveal Santorini’s rich and multifaceted character, showcasing a destination that extends far beyond its iconic caldera views.
“Through compelling storytelling and contemporary content, we showcase the unique character of Greek destinations while contributing to their international promotion. Beyond Greece’s iconic destinations, we also want to shine a spotlight on emerging and lesser-known ports and islands, helping travellers discover the remarkable breadth and diversity of experiences the country has to offer,” said Gianni Onorato, CEO of MSC Cruises.
“Greece has long been one of MSC Cruises’ most important destinations and a cornerstone of our presence in the Eastern Mediterranean. We believe that a cruise experience extends far beyond the journey at sea. It is enriched through meaningful connections with the destinations and local communities our guests visit. Our collaboration with Marketing Greece reflects this philosophy. We are delighted to partner with an organization that shares our vision of promoting high-quality, authentic, and responsible travel experiences.”
The strategic partnership between MSC Cruises and Marketing Greece reaffirms the company’s commitment to strengthening Greece’s international competitiveness as a leading travel destination by showcasing the authenticity, quality, and sustainability of the Greek travel experience.
Watch the new campaign videos:
· Mykonos:
· Syros:
· Santorini:
About MSC Cruises
Headquartered in Geneva, Switzerland, the privately-owned MSC Cruises is the world’s third largest cruise line and the market leader in Europe with a strong and growing presence in North America. A global cruise brand with 23 modern ships offering cruises across five continents, guests can visit more than 100 countries worldwide with more than 300 destinations, making unforgettable memories and enjoying the finest hospitality.
For more information visit: https://www.msccruises.com/int
